Friday, 26 June 2015

Facebook Advertising Tips And Techniques

When it comes to marketing, why not use one of the most popular social media platforms in existence? Facebook advertising has taken off in recent years and for good reason, it is among the best ways to get your business exposed to the masses. Read on and learn everything you need to about Facebook advertising.

The key to all marketing is to understand why you're doing it.


What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn Facebook like into customer. So start brainstorming today - what are you marketing? Will Facebook advertising help?

Make good use of Facebook Advertising Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.

Try having a contest to increase followers on your Facebook page.


People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.

Use Facebook advertising to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.

A fun and easy way to get followers on your Facebook business page is to create a contest and use Facebook advertising to share it. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn't have to be anything big, a sample product or small cash reward can be enough to spread the word.

If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible way to use Facebook advertising. It may give people the idea that they are not individuals in your eyes.

Giving stuff away is a very effective marketing strategy.


People like free stuff and may like your page for a chance to win something. You do not need invest much money, but you can increase your base of potential customers with Facebook Advertising.

Use photos in every Facebook advertising to update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if you’re trying to get a post out quickly. Take the time to make it visually great.

Use pictures for Facebook advertising. Once you've got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.

Make your profile page professional.


Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional with Facebook advertising, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.

Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.

Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers.

Quality is more important here.


Try to put some personality in your brand with Facebook advertising. If the information you post is bland, then people are going to think this about your business and products. Show some personality, but stay professional.

Look for leadership opportunities. Facebook advertising is great for demonstrating your ability to be a niche leader. Try finding opportunities to answer some questions and posting relevant comments to your field. That is going to expose your brand to new and potential customers, which can only make you more popular.

Try your best to respond to each and every comment that you get. This includes ones in the inbox as well as on the page itself. This takes lots of effort and work from you, but the users will appreciate the personal touch.

Don't forget that Facebook advertising is a paid service. This is in fact where the website really makes its money. While it’s true that many Facebook users may not even see the content due to ad-blocking software, you can't ignore the potential power in being able to create customized demographic lists to target with your content.

As you now know, Facebook advertising can be extremely advantages in helping your business grow. It won't be easy, and there is a lot of work involved, but if you use the information given earlier, there is no reason why it can't work for you. Implement the Facebook advertising tips mentioned and take your business to a whole new level.


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