Friday, 26 June 2015

Facebook Marketing 101 Turn Likes Into Profits

You have probably seen the Facebook pages of many established companies. Have you ever thought about how you can take advantage of this social media tool to improve your business? The following article will offer some Facebook marketing 101 tips and advice on how you can establish a solid and powerful presence on Facebook.

The key to all Facebook marketing 101 is to understand why you're doing it.

What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today - what are you marketing?

If you're having trouble gaining followers, you can offer sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Keep your page creative and different from other pages.

This can be done by using colors and photographic elements. These pages are more enticing.

Facebook marketing 101 can help you share different products with potential clients. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Don't neglect this powerful marketing tool. Use Facebook to promote your blogs from other channels. You can reach significant numbers of people on Facebook.

Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors mean more business with Facebook marketing 101!

Remember to respect your follower’s privacy when using Facebook marketing 101 for your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.

Use photos in every Facebook update that you do.

People love looking at photos on Facebook, use this as part of your Facebook marketing 101. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if you are trying to get a post out quickly. Take the time to make it visually great.

Take advantage of the Facebook Places feature.

This will allow people to let others know when they are at your place of business. If you don't link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct Facebook marketing 101 branding, so link the pages as soon as possible.

Only post content on your Facebook marketing 101 page that is relevant to the interests of your target audience. Don't let yourself get caught up in the social aspect and start posting everything you find interesting. Keeping your posts relevant will better engage your audience than having lots of pointless posts.

Encourage users to interact with you and other fans.

If someone starts a conversation about something you've posted, let them continue talking. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. You should only intervene and stop the conversation if it becomes ugly.

Always maintain a positive attitude on your Facebook marketing 101 page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a positive spin on it.

Facebook marketing 101 is constantly changing things up, which is why it is so important for you to check out your data every now and then. Because of new algorithms, your posts may not be seen by everyone who likes your page. By keeping one eye on your data, you can figure out which posts reach the most people, and then you can tailor your content around that.

Don't forget to promote your Facebook page through offline channels.

There are many places that you can drum up interest in your Facebook marketing 101 page, including print advertising, on your business cards, on direct mailing pieces, and even on your shop windows! You can grab many new Facebook fans this way.

Approaching your Facebook campaign as a way to make your brand more popular is not a good strategy. You will get better results if you approach Facebook as a way to provide your customers with quality content. Think of Facebook marketing 101 as a way to stay in touch with your customers rather than reaching out to more potential customers.

Post a "just for fun" post every so often.

Not every post you write needs to be officially about your brand. People want to see that there are humans behind these Facebook marketing 101 fan pages. Every so often give them something that shows that you are. Re-post a popular meme or something else that's slightly random to your brand, yet still tasteful.

Facebook is one of the best ways to market your company and products. You can play on the same playing field as the big marketers if you know the right approach. Remember the advice from this article, and start to plan out your Facebook marketing 101 strategy! If you execute it well, you will see a marked improvement in your business.

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